Our mother company, Mawdoo3, has long pioneered the delivery of Arab-based needs for resources and technologies. Following along this path, Salma, the first Arabic-speaking digital assistant, was created in 2019.

Inspired by internationally-renowned AI products, our Salma has come into existence, exceptionally tailored to meet the needs of Arab consumers by speaking different Arabic dialects and understanding emotions and intents. When used effectively, a blend of automation, artificial intelligence, and empathetic human gestures can be the perfect solution for any communication channel environment.

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